Privacy Policy

Last Updated: August 28, 2026

Direct Seafood ("Direct Seafood," "we," "our," or "us") values your privacy and is committed to being transparent about how personal information is collected, used, disclosed, and protected when individuals interact with directseafood.com and related services, sales, marketing, communications, and other offerings (collectively, the "Services").

By accessing or using the Services, users acknowledge that they have read and understood this Privacy Policy. If a user does not agree with this Privacy Policy, they should not use the Services.

Information We Collect

Direct Seafood may collect the following categories of personal information:

Information provided directly by users, such as name, email address, phone number, billing address, shipping address, payment-related information, account credentials, communication preferences, order details, and any consent or preferences associated with SMS or text messaging.
Information collected automatically, such as IP address, browser type, device identifiers, operating system, referral URLs, pages viewed, browsing behavior, cookie IDs, and interactions with the Services.
Information from third parties, such as analytics providers, payment processors, advertising partners, social media platforms, marketing partners, and other vendors that support the Services.

Mobile opt-in information and text message consent will not be shared with third parties or affiliates for their own marketing or promotional purposes.

How We Use Personal Information

Direct Seafood may use personal information to:

Provide, operate, maintain, and improve the Services.
Process orders, payments, fulfillment, shipping, returns, refunds, and customer support requests.
Communicate with customers about accounts, orders, deliveries, products, promotions, updates, inquiries, and service-related notices.
Respond to questions, requests, and other communications.
Personalize website content, product recommendations, and user experiences.
Manage customer accounts, subscriptions, preferences, and other features of the Services.
Detect security incidents, prevent fraud, investigate suspicious activity, and protect against misuse of the Services.
Comply with applicable legal obligations and enforce policies, agreements, terms, and rights.
Measure and improve advertising, marketing performance, website performance, and conversion attribution.
Deliver interest-based and targeted advertising where permitted by applicable law.
Maintain business records and otherwise operate and administer Direct Seafood's business.

SMS and Text Messaging

Direct Seafood may offer customers and other individuals the opportunity to communicate with us through SMS or text messaging.

If you consent to receive SMS or text messages from Direct Seafood, you may receive conversational, customer service, order-related, transactional, and other informational messages associated with your relationship or interactions with Direct Seafood.

Examples may include responses to customer inquiries, order-related communications, delivery or fulfillment information, account communications, customer service messages, and other communications requested or authorized by you.

Mobile opt-in information, SMS consent, and text message consent will not be shared with third parties or affiliates for their own marketing or promotional purposes.

Direct Seafood may use service providers, telecommunications providers, and technology platforms as reasonably necessary to transmit, deliver, manage, or support our SMS communications. Those providers may process mobile phone numbers and related information solely as necessary to provide services to Direct Seafood and are not authorized by Direct Seafood to use SMS opt-in information for their own independent marketing purposes.

Messaging frequency may vary depending on your interactions with Direct Seafood.

Message and data rates may apply according to your mobile carrier and wireless plan.

You may opt out of receiving SMS messages from Direct Seafood at any time by replying STOP to a message.

For assistance, reply HELP or contact Direct Seafood at support@directseafood.com.

Opting out of SMS communications will not prevent Direct Seafood from contacting you through other methods when permitted by law, including email or telephone, or from sending communications that are otherwise necessary to complete a transaction or respond to a request.

Consent to receive SMS messages is not a condition of purchasing any product or service from Direct Seafood.

Cookies and Tracking Technologies

Direct Seafood uses cookies and similar technologies, including web beacons, pixels, tags, software development kits (SDKs), and server-side technologies, to operate the website, remember preferences, analyze traffic, measure campaign performance, and support advertising and remarketing activities.

These technologies may be used to:

Keep the website functioning properly.
Remember user preferences and settings.
Understand how users interact with the Services.
Recognize browsers and devices across sessions.
Analyze website traffic and performance.
Measure the effectiveness of marketing and advertising campaigns.
Support conversion measurement and attribution.
Support personalized advertising and retargeting where permitted by law.

Users may be able to manage certain cookies through browser settings or a cookie preference tool, if available. Blocking or disabling certain cookies may affect website functionality or the availability of certain features.

Meta/Facebook Advertising and Tracking

Direct Seafood uses Meta advertising and analytics tools, including the Meta Pixel, Advanced Matching, and the Conversions API ("CAPI"), to better understand user interactions with the Services, measure advertising performance, improve audience matching, and help deliver more relevant advertising on Meta platforms such as Facebook and Instagram.

These tools may collect or receive information such as:

Email address.
Phone number.
Name.
IP address.
Browser and device information.
Pages viewed.
Products viewed.
Add-to-cart activity.
Checkout activity.
Purchases and transaction information.
Other identifiers or commercial activity information associated with interactions with the Services.

Meta states that Advanced Matching may hash certain customer information before it is sent to Meta technologies to help improve matching and attribution.

The Conversions API allows event and conversion data to be sent from Direct Seafood's server environment, ecommerce platform, or other technology systems to Meta for purposes that may include measurement, attribution, audience creation, and advertising optimization.

Depending on a user's location and applicable law, the use of these advertising technologies may be based on consent, legitimate interests, or another lawful basis recognized under applicable law.

Users can learn more about how Meta processes information by reviewing Meta's privacy policies, terms, and privacy settings available through Meta's platforms.

For clarity, the advertising and analytics practices described in this section do not authorize Direct Seafood to share mobile opt-in information or SMS consent with Meta or other third parties or affiliates for their own marketing or promotional purposes.

How We Share Personal Information

Direct Seafood may disclose personal information to the following categories of recipients where reasonably necessary for the purposes described in this Privacy Policy:

Service providers and vendors that help Direct Seafood with website hosting, ecommerce operations, analytics, payment processing, fraud prevention, fulfillment, shipping, communications, marketing, customer support, telecommunications, SMS delivery, email delivery, data processing, and technology operations.
Advertising, analytics, and social media partners, including platforms such as Meta, to measure campaigns, attribute conversions, create audiences, understand advertising performance, and support targeted advertising where permitted by law.
Business partners or affiliates in connection with joint offerings, business operations, administrative functions, or other legitimate business purposes, where applicable.
Law enforcement agencies, regulators, courts, government authorities, or other parties when reasonably necessary to comply with applicable laws or legal processes, protect rights or safety, investigate fraud or misconduct, or enforce policies and agreements.
Professional advisers, where appropriate, such as legal, accounting, insurance, financial, or other professional advisers.
Successors or prospective successors in a business transaction, such as a merger, financing, restructuring, asset sale, acquisition, bankruptcy, or similar corporate transaction.

Notwithstanding the disclosures described above, Direct Seafood does not sell, rent, or share mobile opt-in information, SMS consent, or text message consent with third parties or affiliates for their own marketing or promotional purposes.

Service providers that facilitate Direct Seafood's SMS or telecommunications services may process phone numbers, messaging information, or related data only as reasonably necessary to provide services on Direct Seafood's behalf.

Under some U.S. state privacy laws, certain disclosures for targeted advertising may be considered "sharing," and in some circumstances they may also be considered a "sale" of personal information even when no money is exchanged.

Direct Seafood does not knowingly sell personal information for money, but it may engage in data sharing for advertising and analytics purposes as described in this Privacy Policy and as permitted by applicable law. The foregoing advertising and analytics disclosures do not include the sale or sharing of mobile opt-in information or SMS consent for third-party marketing or promotional purposes.

Do Not Track

At this time, the Services do not respond to browser-based Do Not Track signals due to the lack of a consistent industry standard.

Users may have other mechanisms available to exercise privacy choices depending on their browser, device, location, and applicable law.

Data Retention

Direct Seafood retains personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing the Services, processing transactions, maintaining customer and business records, providing customer support, resolving disputes, preventing fraud, complying with legal obligations, and enforcing agreements.

Retention periods may vary depending on the type of information, the purpose for which it was collected, applicable contractual requirements, and legal or regulatory obligations.

When personal information is no longer reasonably needed, Direct Seafood may delete, anonymize, aggregate, or securely archive the information, as appropriate and subject to applicable law.

Data Security

Direct Seafood uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

These measures may include restricted access, secure systems, access controls, security procedures, and other protections considered appropriate based on the nature of the information being processed.

However, no method of transmission over the internet, wireless network, electronic communication, or method of electronic storage is completely secure. Accordingly, Direct Seafood cannot guarantee absolute security.

Children's Privacy

The Services are not directed to children under 18, and Direct Seafood does not knowingly collect personal information from children under 18.

If Direct Seafood becomes aware that personal information has been collected from a child in violation of applicable law, Direct Seafood will take appropriate steps to delete or otherwise address the information as required.

Your Privacy Rights

Depending on a user's location and applicable privacy laws, users may have certain rights regarding their personal information.

These rights may include the right to:

Know whether personal information is being collected, used, disclosed, sold, or shared.
Request access to certain personal information.
Request correction of inaccurate personal information.
Request deletion of certain personal information.
Withdraw consent where processing is based on consent.
Opt out of targeted advertising, profiling, selling, or sharing of personal information where applicable.
Request a portable copy of certain personal information.
Limit certain uses or disclosures of personal information where applicable.
Appeal a denied privacy request where applicable law provides that right.

The availability and scope of these rights may vary based on a user's jurisdiction, the nature of the information involved, and applicable exceptions under law.

To submit a privacy request, contact Direct Seafood at support@directseafood.com.

Direct Seafood may take reasonable steps to verify a requester's identity before processing a privacy request and may request additional information where reasonably necessary to complete that verification.

U.S. State Privacy Rights

Residents of certain U.S. states, including California, Colorado, and other states with applicable comprehensive privacy laws, may have additional rights relating to their personal information.

Depending on applicable law, these rights may include the ability to:

Confirm whether Direct Seafood processes personal information.
Access personal information.
Correct inaccuracies in personal information.
Delete personal information.
Obtain a copy of personal information in a portable format.
Opt out of targeted advertising.
Opt out of the sale or sharing of personal information where applicable.
Opt out of certain profiling activities where applicable.
Limit certain uses of sensitive personal information where required by law.
Authorize an agent to submit certain privacy requests on the user's behalf where permitted by law.
Appeal certain decisions concerning privacy-rights requests.

Direct Seafood will not discriminate against an individual for exercising privacy rights provided under applicable law.

Requests may be submitted to support@directseafood.com.

Appeals of privacy-rights decisions, where applicable, may also be submitted to support@directseafood.com.

Direct Seafood may request information reasonably necessary to verify a request or confirm the authority of an authorized agent.

International Users and Transfers

Direct Seafood is based in the United States.

If users access the Services from outside the United States, personal information may be transferred to, stored in, or processed in the United States or other jurisdictions where Direct Seafood or its service providers operate.

Privacy and data protection laws in those jurisdictions may differ from the laws of a user's home jurisdiction.

Where required by applicable law, Direct Seafood takes steps intended to provide appropriate protections for cross-border transfers of personal information.

Third-Party Websites and Services

The Services may contain links to websites, platforms, applications, or services operated by third parties.

Direct Seafood does not control the privacy practices of third parties and is not responsible for their privacy policies, security practices, content, or handling of personal information.

Users are encouraged to review the privacy policies and terms of any third-party websites or services they access.

Changes to This Privacy Policy

Direct Seafood may update this Privacy Policy from time to time to reflect changes to its business practices, Services, technologies, legal requirements, or other operational considerations.

When updates are made, the revised version will be posted on this page and the "Last Updated" date at the top of the Privacy Policy will be revised.

Where appropriate or required by law, Direct Seafood may also provide additional notice of material changes through the website, email, or other reasonable means.

Continued use of the Services following an update to this Privacy Policy constitutes acknowledgment of the revised policy to the extent permitted by applicable law.

Contact Us

Questions, concerns, or requests relating to this Privacy Policy or Direct Seafood's privacy practices may be submitted to:

Direct Seafood
Email: support@directseafood.com
Website: directseafood.com