Privacy Policy

Last Updated: March 20, 2026

Direct Seafood ("we," "our," or "us") values your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you interact with us via our website (http://www.directseafood.com) or in connection with our sales, marketing, and events (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy. If you do not agree, please do not use our Services.

1. Information We Collect

We may collect the following types of personal information:

  • Information You Provide Directly: Name, email address, phone number, mailing address, payment details, account credentials, and communication preferences.

  • Sensitive Information: Financial data and other protected classifications when required and permitted by law.

  • Automatically Collected Data: IP address, device type, browser type, operating system, usage data, location data, cookie identifiers, and behavioral data.

  • Third-Party Sources: Public databases, marketing partners, social media platforms, affiliate programs, and third-party integrations such as analytics and payment providers.

2. How We Use Your Information

We may use your information to:

  • Provide and manage our Services

  • Process transactions and manage orders

  • Communicate with you and provide customer support

  • Personalize and improve your experience

  • Send marketing communications (where permitted by law)

  • Deliver targeted advertising based on your interests and interactions

  • Ensure security, prevent fraud, and comply with legal obligations

  • Conduct internal research and service development

  • Evaluate the effectiveness of marketing campaigns

3. Sharing Your Information

We may share your information:

  • With service providers and vendors who assist with operations, payment processing, marketing, and technical services

  • With affiliates and business partners for joint offerings or business development

  • As part of a business transfer (e.g., sale, merger, acquisition)

  • To comply with legal obligations, respond to lawful requests, and enforce our policies

4. Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., web beacons, tracking pixels) to enhance your experience, analyze site performance, and personalize content and advertising. Some cookies are essential for site functionality. You can manage or disable cookies through your browser settings or use our cookie preference tool, if available.

5. Do Not Track Signals

At this time, our website does not respond to Do-Not-Track signals from browsers due to the lack of a uniform standard. We will update this policy if a consistent response protocol is adopted.

6. Data Retention

We retain personal information only as long as necessary for the purposes described or as required by law. When no longer needed, data is securely deleted, anonymized, or archived.

7. Data Security

We implement industry-standard technical and organizational safeguards, including encryption, access controls, and secure storage, to protect your data. However, no system can guarantee complete security. Use of our Services is at your own risk.

8. Children’s Privacy

Our Services are not intended for individuals under 18. We do not knowingly collect data from children. If we become aware of such collection, we will take steps to delete the data and terminate associated accounts.

9. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information

  • Withdraw consent at any time

  • Opt out of marketing communications

  • Restrict or object to processing

  • Request a copy of your personal data

To exercise your rights, contact support@directseafood.com.

10. State-Specific Rights (U.S.)

Residents of certain U.S. states including California, Florida, Colorado, and others may have enhanced rights under state privacy laws, such as:

  • Knowing what personal data we collect, process, and share

  • Requesting corrections or deletion of your information

  • Opting out of data selling, sharing, or profiling

  • Limiting the use of sensitive personal information

You may also authorize an agent to submit requests on your behalf. To verify identity, we may request additional information. Appeals can be submitted to support@directseafood.com.

11. International Data Transfers

If you access our Services outside the United States, your information may be transferred to and processed in the U.S. or other countries. We take steps to ensure adequate protection under applicable laws, including data transfer agreements.

12. Updates to This Privacy Policy

We may update this Policy periodically. Revisions will be posted with a revised effective date at the top. For material changes, we may provide notice via email or prominent site banners.

13. Contact Us

If you have questions or concerns about this Privacy Policy, contact us at: support@directseafood.com