Privacy Policy

Last Updated: June 4, 2026

Direct Seafood ("Direct Seafood," "we," "our," or "us") values your privacy and is committed to being transparent about how personal information is collected, used, disclosed, and protected when individuals interact with directseafood.com and related services, sales, marketing, and communications (collectively, the "Services").

By accessing or using the Services, users acknowledge that they have read and understood this Privacy Policy. If a user does not agree with this Privacy Policy, they should not use the Services.

Information We Collect

Direct Seafood may collect the following categories of personal information:

  • Information provided directly by users, such as name, email address, phone number, billing address, shipping address, payment-related information, account credentials, communication preferences, and order details.

  • Information collected automatically, such as IP address, browser type, device identifiers, operating system, referral URLs, pages viewed, browsing behavior, cookie IDs, and interactions with the Services.

  • Information from third parties, such as analytics providers, payment processors, advertising partners, social media platforms, marketing partners, and other vendors that support the Services.

  • Sensitive information, only where reasonably necessary, permitted by law, or voluntarily provided in connection with transactions or support requests.

How We Use Personal Information

Direct Seafood may use personal information to:

  • Provide, operate, and improve the Services.

  • Process orders, payments, fulfillment, shipping, returns, and customer support requests.

  • Communicate about accounts, orders, promotions, updates, and service-related notices.

  • Personalize website content, product recommendations, and user experiences.

  • Detect security incidents, prevent fraud, and protect against misuse of the Services.

  • Comply with legal obligations and enforce policies, terms, and rights.

  • Measure and improve advertising, marketing performance, and conversion attribution.

  • Deliver interest-based and targeted advertising where permitted by law.

Cookies and Tracking Technologies

Direct Seafood uses cookies and similar technologies, including web beacons, pixels, tags, SDKs, and server-side tools, to operate the website, remember preferences, analyze traffic, measure campaign performance, and support advertising and remarketing activities.

These technologies may be used to:

  • keep the website functioning properly,

  • understand how users interact with the Services,

  • recognize browsers and devices across sessions,

  • measure the effectiveness of marketing campaigns, and

  • support personalized advertising and retargeting.

Users may be able to manage certain cookies through browser settings or a cookie preference tool, if available. Blocking some cookies may affect website functionality.

Meta/Facebook Advertising and Tracking

Direct Seafood uses Meta advertising and analytics tools, including the Meta Pixel, Advanced Matching, and the Conversions API (CAPI), to better understand user interactions with the Services, measure ad performance, improve audience matching, and help deliver more relevant advertising on Meta platforms such as Facebook and Instagram.

These tools may collect or receive information such as:

  • email address,

  • phone number,

  • name,

  • IP address,

  • browser and device information,

  • pages viewed,

  • actions taken on the website, such as product views, add-to-cart events, checkout activity, and purchases, and

  • other identifiers or commercial activity information associated with website interactions.

Meta states that Advanced Matching hashes certain customer information before it is sent to Meta technologies to help improve matching and attribution. The Conversions API allows event and conversion data to be sent from Direct Seafood’s server environment or commerce platform to Meta for measurement, attribution, audience creation, and advertising optimization.

Depending on a user’s location and applicable law, the use of these advertising technologies may be based on consent, legitimate interests, or another lawful basis recognized under applicable law. Users can learn more about how Meta uses data by reviewing Meta’s privacy terms and settings available through Meta’s platforms.

How We Share Personal Information

Direct Seafood may disclose personal information to the following categories of recipients:

  • Service providers and vendors that help with website hosting, analytics, payment processing, fraud prevention, fulfillment, marketing, customer support, and technology operations.

  • Advertising, analytics, and social media partners, including Meta, to measure campaigns, attribute conversions, create audiences, and support targeted advertising.

  • Business partners or affiliates in connection with joint offerings, business operations, or corporate administration, where applicable.

  • Law enforcement, regulators, or other parties when necessary to comply with legal obligations, protect rights, investigate fraud, or enforce policies.

  • Successors in a transaction, such as a merger, financing, asset sale, or acquisition.

Under some U.S. state privacy laws, certain disclosures for targeted advertising may be considered “sharing,” and in some circumstances they may also be considered a “sale” of personal information even when no money is exchanged. Direct Seafood does not knowingly sell personal information for money, but it may engage in data sharing for advertising and analytics purposes as described in this Privacy Policy.

Do Not Track

At this time, the Services do not respond to browser-based Do Not Track signals due to the lack of a consistent industry standard.

Data Retention

Direct Seafood retains personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing Services, maintaining records, resolving disputes, complying with legal obligations, and enforcing agreements. When personal information is no longer needed, it is deleted, anonymized, or securely archived, as appropriate.

Data Security

Direct Seafood uses reasonable administrative, technical, and physical safeguards designed to protect personal information, including measures such as restricted access, secure systems, and other appropriate protections. However, no method of transmission over the internet or method of storage is completely secure, and absolute security cannot be guaranteed.

Children’s Privacy

The Services are not directed to children under 18, and Direct Seafood does not knowingly collect personal information from children. If Direct Seafood becomes aware that personal information has been collected from a child in violation of applicable law, it will take appropriate steps to delete the information.

Your Privacy Rights

Depending on location, users may have rights under applicable privacy laws, which can include the right to:

  • know whether personal information is being collected, used, disclosed, sold, or shared,

  • access, correct, or delete certain personal information,

  • withdraw consent where processing is based on consent,

  • opt out of targeted advertising, profiling, selling, or sharing of personal information, where applicable,

  • request a copy of certain personal information, and

  • appeal a denied privacy request where applicable state law provides that right.

To submit a request, email support@directseafood.com. Direct Seafood may take reasonable steps to verify identity before processing a request.

U.S. State Privacy Rights

Residents of certain U.S. states, including California, Colorado, and other states with applicable privacy laws, may have additional rights related to personal information. These rights may include the ability to:

  • confirm whether personal information is processed,

  • access, correct, or delete personal information,

  • opt out of targeted advertising, the sale of personal information, or profiling in furtherance of decisions that produce legal or similarly significant effects,

  • limit the use of sensitive personal information where required by law, and

  • authorize an agent to submit requests on their behalf, where permitted by law.

Appeals of privacy-rights decisions may be submitted to support@directseafood.com.

International Users and Transfers

If users access the Services from outside the United States, personal information may be transferred to, stored in, and processed in the United States or other jurisdictions where Direct Seafood or its service providers operate. Direct Seafood takes steps intended to provide appropriate protections for cross-border transfers where required by law.

Changes to This Privacy Policy

Direct Seafood may update this Privacy Policy from time to time. When updates are made, the revised version will be posted on this page with an updated “Last Updated” date, and material changes may also be communicated through the website or other appropriate channels.

Contact Us

Questions or concerns about this Privacy Policy may be sent to support@directseafood.com.